About Paulo de Vries
I'm a senior conversion-rate optimization (CRO) specialist and product designer in Amsterdam — ten years at Mediahuis (Telegraaf, NRC, Dumpert) and the agency dentsu, Contentsquare-certified, Design Academy Eindhoven — who taught himself to build AI. The edge is the overlap: I design products that convert, and build the AI inside them.
Designer by training — but I always cared less about how things looked than whether they worked. So I spent ten years becoming a senior conversion specialist, learning to prove it with experiments, not opinions. When AI arrived I didn't just optimise around it — I taught myself to build it: an agent OS, a 43-site fleet, an MCP product. Now the two crafts have collided into one job — part senior CRO, part design engineer.
Two crafts, one operator
Conversion & experimentation. A decade of A/B tests and conversion programs at Mediahuis and dentsu, Contentsquare-certified. I analyze the funnel end to end — where's the friction? — and prove what moves people with experiments, not opinions. The craft I've been paid for since 2016.
AI systems I build. Not prompt-wrapping. AcePilot — a self-improving multi-agent OS I wrote — runs unattended across 43 of my own sites, behind a guardrails layer it can't prompt its way past. I build the AI; I don't just design around it.
AI visibility (GEO). I get pages cited by ChatGPT and Perplexity — down at the level of crawler logs and citations — and have been at it solo for two years. One of my sites doubled its visitors, from a small base, from AI answers, not Google.
Experience
Senior CRO Specialist / UX Designer at Mediahuis (2023–present; Telegraaf, NRC, Dumpert). UX Designer / CRO consultant at dentsu (2022). Product Designer & Marketer at JobBoost (2017–2021). Contentsquare-certified (2023). BA, Design Academy Eindhoven (Man & Communication, minor Marketing). In parallel: AcePilot and a 43-site AI-operated web fleet.
Get in touch
Best reached by email or LinkedIn.